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Author Archives: Andrew Woodward

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Andrew Woodward
Dr Andrew Woodward is a business development professional with over 25 years’ experience. Andrew originally trained as a scientist and engineer and he has held board and senior management positions within subsidiaries of a number of major international plc’s where he gained extensive international business experience. Read more about Andrew Woodward >>

The Difference Between Invention and Innovation

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Businesses that use innovation effectively have both a high level of competence in an area of technology but also a deep insight into markets and customers who might benefit from that technology.It is important to distinguish between Invention and Innovation. An invention is a discovery, usually technical in nature. Innovation is the process of putting a new idea to practical use. ... Read More »

Business Innovation Ideas: The Three Pillars

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Research has identified three broad pillars of innovation that any business needs to put in place too innovate successfully.  It is important to plan and prepare for any business to make innovation into a core activity.  The three pillars of innovation can help you plan for the development of your business innovation process.     1st Pillar – A Clear ... Read More »

Business Innovation Ideas Looking at Customer Needs

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Many studies have shown that innovative companies tend to have larger market shares, higher growth rates and higher profitability compared to competitors who do not achieve the same levels of business innovation ideas. the question is “How to Innovate Successfully?” and to answer this question, defining the word innovation is key. Some will tend to favour a succinct, rather traditional ... Read More »