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Business Best Practice Network, BBPN provides online tools and guides for quick and effective business benchmarking and improvement

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Customer Testimonials

Feedback-bw---squareTestimonials Gets Results. Used well, testimonials are your single most powerful marketing tool.  A few words from a satisfied customer  provide that extra reassurance that prompts your next customer to buy.

However, not all customer testimonials are equal.  You need to identify and collect relevant testimonials that will make your marketing material more credible and persuasive. Read our case studies and learn how to do this.

 

Collect Testimonials Regularly

We’ll help you put a process in place that enables you to ask for testimonials at key times, so that testimonial collecting becomes a simple part of your routine activities. It’s important to have a continuing supply of fresh testimonials, this will keep your message and delivery fresh.  A business with the same two testimonials repeated all over its website is less credible than a business with no testimonials at all.

The hardest part about using testimonials is asking for them.  Yet, if you’ve provide a great service or product, you’ll find most of your customers are happy to tell other people about it. Read our guide for how to make testimonial collection easy.  and try our sample surveyfor gathering client feedback. See how easy it is for your customers to give you feedback.

Testimonial made Easy Guide

Make the Most of Your Testimonials

Testimonials are most effective when you integrate them with other material.  That way, you can use them to illustrate and strengthen key points. We can help you to identify where testimonials can really support your message, and help you organise and make best use of what your customers tell you. Read our case study and learn how others have made customer feedback work for them.

Book your Customer Feedback Service

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Betty ensures that new content contributions from our associates and other content partners are made into posts and published to meet our standards. Contact Betty if you have new content about best practice and if you have feedback or corrections on existing content

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