Is it Easier to do business development with existing customers? Yes, your existing customers are like gold dust. The recent GlassTalk Business Best Practice survey revealed some interesting insights for retailers and installers.
The windows and glazing industry is extremely competitive and facing tough trading conditions. The survey identified how retailers and installers who market pro actively to their existing customers are successfully adding to their sales volume and achieving higher margins.
The main challenge for retailers and installers is to maintain or grow their sales volume in a tough market. Retailers are always searching for new ways to make their sales grow more than their competitors. It was found that it is easier for retailers and installers to sell to an existing customer than to win business from new customers.