Using best practice B2B marketing methods developed and used with high growth businesses, BBPN specialists help you create and implement a marketing plan that bring you not only more business, but better business.
Our approach isn’t simply to help you sell more stuff to more customers. That’s not in itself a sign of successful marketing. We focus on helping you make more profit. After all, wouldn’t it be better if you could make more money by selling less stuff to fewer customers?
Successful businesses know not all customers are of equal value. They also know not every product or service they could offer is financially worth doing. Our first step therefore is to work closely with you to explore your offer and your market, to understand who your most profitable customers are, or could be, and to learn what they value. From this, together we create a practical marketing strategy based around the resources you have available.
…using a structured approach that gets results
The next step is to work with you to create a step-by-step marketing plan that brings consistency to your efforts. Do you have a set of procedures for every stage of the lead generation and business development cycle? Does everyone in your team know what to do when a potential new customer makes contact? What processes do you have in place to make sure customers stay with you and aren’t lost to a competitor?
Working with our specialists, you develop a best practice approach that fits your particular business – so you won’t waste any more time wondering what to do as situations arise. You will be able to build a sales pipeline that keeps business flowing, and you will be confident you are making the most of every opportunity.
How we work with you
Our approach depends on your business and how you want to work. Typically, we work with you and your key team, introducing ideas, facilitating discussions, agreeing actions, practising new techniques, and following through to each next stage. You are the experts in your business. We bring the wider perspective and the best practice knowledge from successful businesses elsewhere. Our knowledge and skills come together to create a strategy and a plan you can be confident will work for your organisation.