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Business Best Practice Network, BBPN provides online tools and guides for quick and effective business benchmarking and improvement

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OnePage™ – Website Wording Effectiveness Survey

Do the words on your website bring you business? Do they help Google find you?  Or are you wasting the opportunity to attract, engage and convert visitors? Could you even be harming your business with poor writing?  Take this short survey to get hints and tips about how to make sure your website content gets results for your business.

 As you complete each question you will get feedback and suggestion based on you responses.  At the end of the survey you have the option to save all your results for the future and to compare your responses with others who have completed the survey.  This process will help you identify areas where you may want to take action.

 

 

What are the most common terms used on your website?

What makes up the text on your homepage?

How many words does a typical page on the site have?

What does the text on your website look like?

How easy is it for people to read the text?

What SEO (search engine optimisation) elements does the wording include?

What have you done to make sure the grammar and punctuation is accurate, and that there are no typos on the site?

What sort of calls to action does the site have?

Look back at your own comments and the responses. What are the top 3 challenges for making your website wording more effective?

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Betty ensures that new content contributions from our associates and other content partners are made into posts and published to meet our standards. Contact Betty if you have new content about best practice and if you have feedback or corrections on existing content

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