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Successful Marketing Techniques

Successful marketing isn’t always about making more sales – It might seem obvious to say that if you sell more, your marketing has been successful, but this is not always the case.

In fact, the opposite can be true. Changing your marketing techniques could start to bring in fewer sales, yet be more successful. How? Because successful marketing is about profit, not turnover. It’s a basic principle, but one that’s often overlooked.

 

So just how can you develop your marketing techniques to improve your profits?

 

Pay close attention to pricing

Do you know what each product or service costs you to make or deliver – and is your selling price calculated accordingly? If you’re not constantly on top of your costs, you can’t be sure of profits.

Work on what’s profitable

Could you be allocating too much time to marketing products and services that aren’t particularly profitable, and not enough to those that are? If you’re not sure which parts of your business bring the best returns, it’s time to find out.

Consider your customers

Some customers help your business flourish, others drain it of resources for very little return. Think about which category each of your customers falls into. How many do you consider to be ideal customers for your particular business? What can you do to find more like them?

Measure your marketing activities

With more marketing techniques available than ever before, it’s even more important to track what you do and the results you get in order to avoid wasting time and money. Once you know what works, do more of the same!

How effective is your marketing? Take our survey to find out Contact a Marketing Specialist

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Betty ensures that new content contributions from our associates and other content partners are made into posts and published to meet our standards. Contact Betty if you have new content about best practice and if you have feedback or corrections on existing content

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