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Topic Archives: Content Marketing Best Practice

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Can Content Mapping Help Your Content Marketing Plan?

Content Mapping

Why you should start mapping content as part of your content marketing plan? Prospects are becoming increasingly stubborn to direct sales techniques, and whilst your traditional lead generation methods are losing their influence, your prospects are increasingly able to access free, highly accessible information in all kinds of forms. So, with solution selling your aim is to target the prospect’s ... Read More »

On-line business Critical to Survival

Skytrex-Train

Since deciding to focus on the potential of the on-line business, Skytrex the railway and military models business has continued to expand.The company decided to take advantage of new international sales channels available on-line, while also developing existing channels. Developing new products, maintaining quality and customer service has put pressure on resources. Critical to growth has been the decision to ... Read More »

Successful Marketing Techniques

Successful Marketing Techniques

Successful marketing isn’t always about making more sales – It might seem obvious to say that if you sell more, your marketing has been successful, but this is not always the case. In fact, the opposite can be true. Changing your marketing techniques could start to bring in fewer sales, yet be more successful. How? Because successful marketing is about ... Read More »

OnePage™ – Website Effectiveness Survey

Decision Making

Does your Website work for you? Answer a few questions, learn how it compares with others and get insights on how you can improve. After each question a comment on your response may appear and you may wish to note your thoughts before moving on to the next question. After completing each question, click on the next one to continue. ... Read More »

OnePage™ – On-Line Business Performance Survey

Business Survey Tools

How is your On-Line Business performing and how does it compare with others? Answer a few questions to find out. After each question a comment on your response may appear and you may wish to note your thoughts before moving on to the next question. After completing each question, click on the next one to continue.       Read More »

OnePage™ – Marketing Effectiveness Survey B2B

Marketing Effectiveness

How effective is your marketing approach, and how does your business compare with others? Answer a few questions to find out. After each question a comment on your response may appear and you may wish to note your thoughts before moving on to the next question. After completing each question, click on the next one to continue.       Read More »

Article Creation Template

Article Writing

Ready to write your article on your favourite topic? Start here by capturing the essence and have your content laid out and organised to be user friendly, easy to read and visible to many others. As you complete each step, move on to the next question and review the end result before you submit. After completing  each question, click on ... Read More »

OnePage™ – Website Wording Effectiveness Survey

Staff Satisfaction

Do the words on your website bring you business? Do they help Google find you?  Or are you wasting the opportunity to attract, engage and convert visitors? Could you even be harming your business with poor writing?  Take this short survey to get hints and tips about how to make sure your website content gets results for your business.  As ... Read More »